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Sunday, November 19, 2017

The Beginnings of Service Club Organizations

The first and foremost reason of the origin of service clubs was the United States business expansion in the first quarter of the XX century. At the time businessmen had an urge to make focused social connections with other entrepreneurs, that they had not found in any existing organization.

The founders of the Rotary clubs had all this in their minds. That is why Rotary clubs have a representative of each business profession belonging to a huge range of fields. The club members help these people connect and then help each other and society together.

So the Story of Service Clubs begins when the first Rotary Club was formed by an American attorney, Paul P. Harris, who called together a meeting of three business acquaintances in downtown Chicago, at Harris' friend Sylvester Schiele's office in the Unity Building on Dearborn Street on February 23, 1905.

In addition to Harris and Schiele (a coal merchant), Gustave E. Loehr (mines engineer), and Hiram E. Shorey (tailor) were the other two who attended this first meeting. The members chose the name Rotary because initially they rotated subsequent weekly club meetings to each other's offices, although within a year, the Chicago club became so large it became necessary to adopt the now-common practice of a regular meeting place.

The next four Rotary Clubs were organized in cities in the western United States, beginning with San Francisco, then Oakland, Los Angeles, and Seattle. The National Association of Rotary Clubs in America was formed in 1910.

Four years later in Detroit, Michigan, a similar organization originated in August 1914 from a conversation between Allen S. Browne and Joseph G. Prance.

Browne's idea was to solicit business and professional men asking them if they would be interested in organizing a fraternal organization with a health benefit feature. Browne was compensated five dollars per new member that joined for his operating budget. Browne and Prance set out and recruited enough members to apply to the state for a not for profit status. The state approved the application on January 21, 1915 and The Supreme Lodge Benevolent Order Brothers was formed.

The name was changed to Kiwanis, taken from a Native American phrase "Nunc Kee-wanis," that means "we trade" or "we share our talents" a year later, after getting tired of belonging to an organization known as "BOB". So the Kiwanis Club of Detroit is the original local club in Kiwanis. By 1927 the organization had more than 100,000 members.

Kiwanis Members, who shared their motto “We build”, included mayors, councilmen and local businesspeople who meet every week to discuss community affairs, business and politics as well as to raise money for its projects. Some clubs hosted their meetings over breakfast, others over lunch or after work.

The six permanent Objects of Kiwanis International were approved by Kiwanis club delegates at the 1924 Convention in Denver, Colorado, they are still applied today:
  1. To give primacy to the human and spiritual rather than to the material values of life;
  2. To encourage the daily living of the Golden Rule in all human relationships;
  3. To promote the adoption and the application of higher social, business, and professional standards;
  4. To develop, by precept and example, a more intelligent, aggressive, and serviceable citizenship;
  5. To provide, through Kiwanis clubs, a practical means to form enduring friendships, to render altruistic service, and to build better communities;
  6. To cooperate in creating and maintaining that sound public opinion and high idealism which make possible the increase of righteousness, justice, patriotism, and goodwill.
Two years later after the Kiwanis foundation, in 1917, a group of Birmingham, Alabama, businessmen who were members of the local Rotary club, thought that the club focused too much on increasing the business of club members, so they surrendered their club's charter. Led by Courtney Shropshire, a local doctor, they formed an independent service club named Civitan, derived from the Latin word for citizenship, with the motto “Builders of Good Citizenship”.

In the same year, the Lions Clubs International, a service membership organization that reached today 1,368,683 members world-wide, was founded in the United States on June 7 by Melvin Jones, a Chicago businessman. Jones asked, with regard to his colleagues, "What if these men who are successful because of their drive, intelligence and ambition, were to put their talents to work improving their communities?" Jones' personal code, "You can't get very far until you start doing something for somebody else," reminds many Lions of the importance of community service.

The Lions motto was, and is, “We Serve.” Focal Lions Club programs include sight conservation, hearing and speech conservation, diabetes awareness, youth outreach, international relations, environmental issues, and other programs.

We can say that 1917 was the turning point from business club associations to Service Club organizations. In 1917 this kind of association matured in all the aspects of their activities as a well as in their mix of business networking, members benevolence, charity and community service. So came the time to expand their activities overseas.

* This post is part of a speech entitled 'A brief History of American Service Club Organizations', Carmelo Cutuli held on May 2012 at Rotary London Centenary e-Club.

Tuesday, October 31, 2017

Psychology of Design, Content Marketing and Social Media

Giuseppe Caltabiano, an former schoolmate of mine, is an highly-talented, results-oriented Global Marketing VP with 20+ years' success spearheading instrumental B2B & B2C operations, specialising in IT, Software, Industrial Automation, and Energy.

He’s also an innovative creative strategist with a passion for advising top global brands across the financial, technology, industrial, and consumer sectors to produce world-class content and digital marketing strategies, including Schneider Electric, Vodafone, Generali, Du, Virgin Media, Capgemini, Aegon, AXA, Motability, Barclays, Grant Thornton, MergerWare, and many more.

More about his personal vision of Content Marketing strategies and best practices you’ll find at his professional blog where you can deepen your knowledge about designing and deploying large-scale content marketing campaigns

As a renowned Content Marketing and Global Marketing Speaker/Writer, Giuseppe will be featuring as a guest speaker on next november 14 @SMXL17 in Milan, where he will talk about the Psychology of Design, Content Marketing and Social Media arguments.

Saturday, October 28, 2017

Roberto Race receives The Watson Society’s Honorary Membership

The Italian communication professional Roberto Race received honorary membership from The Watson Society, an association of friendship between Italy and the United States, based in Rome and Chicago.

"We are honored to include Roberto Race among the members of our Honour Committee. - declares Carmelo Cutuli, President of the Association - Roberto is a young and highly esteemed professional who we know and have been following for several years and who is demonstrating a high level of leadership and professional competence that has grown over time. We are also proud of the success he is achieving abroad ".

Roberto Race is one of the most famous italian corporate strategist and a guru of public relations and communication. Il Corriere della Sera, one of the most influential Italian newspapers, wrote that Race invented the figure of the external relations director “for hire”, working with some of the most dynamic and innovative companies.

Race is the founder of The Ghost Team, the first international network of ghostwriters for entrepreneurs, managers, diplomats, military leaders and politicians, made up of more than 40 professional writers around the world. The Ghost Team is a new project launched to support managers and executives who need to write compelling books, articles, speeches or blogs. The Ghost Team is actually the first multilingual ghost-writing agency. It includes more than 40 professionals among journalists, translators and designers living all over the world.

He is also cofounder and secretary-general of the Competere think tank, which focuses on innovation in the economy. Race is an Former Aspen Junior Fellow in the Aspen Institute Italia. He is also a member of RENA, the Italian network for excellence, Ferpi, the Italian network of public relations professionals, and he is on the Board of INWARD (International Observatory for Urban Creativity) and vice president of Nomos Value Research.

He is also one of european delegate at B20 (The Business 20) the official G20 dialogue with the global business community: the most authoritative setting for facing the challenges of the future.
Race is also advisor of ELITE, the international platform, deeply rooted in each domestic market thanks to partnership with local institutions combined with the opportunity to access international support and advice.

Friday, October 28, 2016

Encouraging the diffusion in Italy of Nation Brander as a profession

Nation Branding aims to measure, build and manage the reputation of Countries. Nation Branding is closely related to Public Diplomacy and in this view is really just a metaphor for how effectively Countries compete with each other for favourable perception, be it with regard to exports, governance, tourism, investment and immigration, culture and heritage, or people (Anholt, 2007).

Nation Brander is who operatively plan and manage Nation Branding activities and may be seen not anymore as a Public Relations or Marketing specialization but a professional role of its own.

The Watson Society decides to support and encourage the diffusion of this relatively new profession to the Italian Country, by the means of its activities of advocacy, raising the awareness of any possible Nation Branding sector prospective stakeholder operating in Italy.